North latitude 44°, at the foot of the Shiretoko mountains in Kiyosato-cho, Hokkaido, is the only Shochu brewery in Japan operated by a local government. In 1975, the first white potato shochu in Japan was created by the inhabitants of this town. In 2014, reaching for a quality to be loved by people around the world, the concept and design of the Shochu was renewed to promote Kiyosato-cho as a culturally rich agricultural village. This project values human connection and is developed through discussion and communication with the village’s inhabitants. It is aimed to develop the inhabitants’ pride in their village along with the product itself.
Logo, Marks and Color
To make Kiyosato-cho better known, the naming of the shochu is simply the town’s name. The symbol mark represents “nature” “agriculture” and “people,” the three fundamental resources of the village, taking care to treasure Kiyosato-cho’s rich culture.
Asides from the logo and bottle, I also designed boxes for one bottle and a set of three bottles, a wooden box for the high-end line, the label for the locally-sold large bottle, mini-samples for tasting, and a cardboard box for delivery. I was also in charge of the direction of communication tools such as airport billboards, pamphlets, in-store promotion tools, business cards, envelopes, and letterheads.