NDCLA has renewed the visual Identity of “ZHUAN ZHUAN”, the world’s largest used goods e-commerce platform with over 200 million users. How can we create a sustainable world without burdening the environment in an age of mass production? In response to this contemporary global issue, ZHUAN ZHUAN is leading the way by strengthening their relationship with the market industry and users, and making sure to do so in a way that is sustainable for the next 30, even 50 years into the future.
ZHUAN ZHUAN’s renewed design concept is Valuable Circulation. The logo, logotype, visual elements, fonts, colors, and application items have all been recreated to symbolize the value of an ecosystem of recycling, reuse and redistribution.
The new logotype is composed of three powerful horizontal lines, a dynamic diagonal line that breaks up the three horizontal lines, and a soft curve with a humanistic quality to it. The sharp edges with gentle curves provide identification, visibility, and uniqueness. These edges are also adopted in the English typeface to create a consistent logotype.
The symbol mark inherits the essence of the traditional bear mark, while the two circles represent a planet orbiting a satellite, expressing circulation. The Z in the center of the symbol mark is tilted at a 37-degree angle to dynamically express the strength of the company’s constant challenge.
The initial “Z” is rotated 90 degrees to form the letter “N”, to form a unique visual element. The infinite nature of the “Z” and “N” connecting, represents ZHUAN ZHUAN’s large scale vision in a playful and fun way.
循環を想起させる独自のビジュアルエレメントでは、頭文字の Z を 90 度回転すると N になり、それが無限に繋がることで、転転の大きなビジョンを軽やかに楽しく、世の中に伝えていきます。
ZHUAN ZHUAN’s unique visual identity representing circulation, has been deployed across several applications so that people have a clear understanding of its rebranding. Visual elements are consistently integrated into business cards, letterheads, packaging, advertisements, and all other items that come into contact with our customers.