aiESG (i-ee-/s/gee) is a start-up company from Kyushu University, that creates a sustainable society through ESG (Environmental, Social, and Governance) analysis of the global supply chain and service lifecycles. The company recognizes and rewards the effort of fair labor programs offered by global corporations through the CARE certification. We developed a visual identity that elevates their vision – comprising of a logo, motion graphics, the conceptualization of a certification system, a brand video, and a website.
We developed a logo that uses a flower and a person as the main motifs. The five flower petals symbolize different metrics of evaluating working environments. Each petal is a result of rigorous data analysis, comprising of 3270 criteria that is analyzed by aiESG. To focus on the human-centric program, a human shape is placed inside the flower to embrace the connection between the human and social world.
We developed various illustrations and animations to show how aiESG’s CARE certification analyzes products and services on a global scale. We developed the tagline “From socks to cities” to highlight the range of the analysis system.
Companies that meet excellent criteria in aiESG’s ranking system are awarded with the CARE Certificate. We designed the blossom shapes from the data analytics of the service, becoming more circular as the ranking advances from “Bronze”, “Silver”, “Gold”, and “Platinum”.
We created a brand video highlighting the need for fair working conditions across the world, and aiESG’s solution through a never before developed rating system. Simple and clear visuals are used to show aiESG’s vision.